At Go Viral, we are committed to giving readers accurate, clear and trustworthy content. These Editorial Guidelines outline our processes for creating, reviewing and updating it.
Our Mission
Our mission is to be a reliable place to find out why ordinary things are the way they are — and to share the stories worth passing on. Our coverage spans:
- Stores, brands and how retail works
- Everyday objects, signs and design
- Science and the human body
- Food and drink
- Animals and the natural world
- Entertainment and pop culture
- Nostalgia and the recent past
- Human-interest stories
- Travel and places
Content Creation Process
Each piece of content goes through the following process:
- Topic Selection. Topics are chosen from questions readers actually ask and stories people are actually sharing — everyday observations, seasonal moments, and subjects with genuine curiosity behind them.
- Research and Writing. Research draws on primary and reputable sources: company statements, official bodies, published studies and trusted publications. Articles are written in plain, direct language.
- Verification. Factual claims and figures are checked against their original source, not against other websites repeating them.
- Editorial Review. Content is reviewed for accuracy, clarity and adherence to these Guidelines.
- Image Selection and Optimisation. We use high-quality images and optimise them for web performance and accessibility. Where an image comes from a third-party source, it is credited.
- Publishing. Once every step is complete, the article is published on Go Viral.
Our Commitment to Accuracy
- Source verification. We cite our sources clearly and use primary sources wherever possible.
- Honest uncertainty. Where a claim is disputed or unproven, the article says so.
- Corrections policy. We address errors promptly and transparently — see below.
Corrections Policy
When we publish something incorrect, we correct it and note what changed and when, on the article itself.
To report an error, contact us at [email protected]. We would rather hear it from you than leave it standing.
Our Values
- Accuracy — factual correctness comes before a better story.
- Clarity — plain language.
- Respect — for our readers’ time and intelligence.
- Helpfulness — every article should leave you knowing something you didn’t.
Independence
Go Viral carries advertising. Advertisers have no involvement in what we write or how we write it. No advertiser sees an article before publication, and no coverage is offered or withheld on commercial grounds. Where an article contains an affiliate or sponsored element, it is labelled clearly.
How to Contact Us
We welcome your feedback. If you have questions, comments or concerns about our content, please contact us at [email protected] or through our Contact Us page. We are constantly seeking to improve and update our content and processes.