The Reason Wendy’s Burgers Are Squares
September 13, 2023
source: Wendy’s
Have you ever wondered why Wendy’s burgers are square? It’s a curious thing, isn’t it? Most burgers you see are round, like the ones from McDonald’s or Burger King. But Wendy’s, they do things a little differently. They serve up square-shaped patties, and there’s actually a pretty interesting reason behind it.
First things first, Wendy’s square burgers aren’t just a gimmick to stand out from the competition. There’s some practical thinking behind it. You see, square patties have a few advantages over their round counterparts.
One big advantage is that square patties have more edges. Now, you might be thinking, “What’s so great about this?” Well, more edges mean more surface area, and more surface area means more room for that delicious, crispy sear. When the patty hits the hot grill, those edges get nice and crispy, giving the burger a unique texture and flavor that you won’t find with round patties.
Another benefit of square patties is that they fit perfectly on the bun. Have you ever bitten into a burger only to have the patty slide out the back? It can be a messy ordeal. But with a square patty, you get a perfect fit every time. It sits neatly between the buns, ensuring that every bite is a harmonious blend of flavors and textures.
But there’s more to the story than just practicality. Wendy’s founder, Dave Thomas, had a sentimental reason for choosing square patties. You see, Dave was a man who believed in doing things the right way, even if it meant going against the grain. He wanted Wendy’s to stand out as a place that served fresh, never frozen beef.
To emphasize this commitment to quality, Dave decided to make the shape of the patty a symbol of their dedication. He believed that the square shape represented the honest, no-nonsense approach that Wendy’s had towards its food. It was a way of saying, “We don’t cut corners, and neither should you.”
So, when you bite into a Wendy’s square burger, you’re not just enjoying a delicious meal; you’re also tasting a piece of the company’s history and values. It’s a reminder of Dave Thomas’ vision for a fast-food restaurant that cared about the quality of its ingredients and the satisfaction of its customers.
But there’s one more reason why Wendy’s burgers are square, and it has to do with the company’s commitment to being environmentally responsible. You see, square patties generate less waste compared to round ones. When you cut a circular patty from a square sheet of beef, you end up with scraps and odd-shaped bits that go to waste. Wendy’s square patties are designed to minimize this waste, which is not only good for the environment but also helps reduce costs.
Another reason is that Wendy’s distinctive square burgers set them apart in the fast-food landscape, establishing a memorable brand presence that catches the eye of customers and differentiates them from other chains, making them an iconic and recognizable choice in the industry.
The next time you enjoy a square-shaped Wendy’s burger, remember that it’s not just about the shape – it’s about the values and principles that this beloved fast-food chain stands for. And most importantly, savor the delicious taste of a burger that’s been cooked just right, with crispy edges and a perfect fit between the buns.
